International media exposure
In 2007, HKDC's flagship event, Business of Design Week (BODW) generated over HK$8 million worth of media exposure locally and internationally. As one of the key elements of BODW, DFA Award results will be announced at a press conference to significant local and international media, generating public attention from consumers and industry. Winners will join an exclusive group of outstanding companies and personalities around the world.

Exclusive use of DFA Award Winner Endorsement Mark
All award winning companies and design consultancies/ designers are entitled to use The DFA Award Winners Endorsement Mark as a quality seal of outstanding design - a right exclusively reserved for the winners. The use of the endorsement mark contributes to the increased popularity of products carrying it as well as assures that the brand will always be associated with great quality and designs.

Award Presentation Ceremony
The award presentation, highlight of the competition, takes place at the HKDC Annual Award Gala dinner, a BODW all-star event well attended by local business leaders and top design professionals from around the world. A representative from the DFA Grand Award, DFA Special Awards, and DFA Outstanding Design from Greater China Awards winners will be invited to Hong Kong to be honored for their best design excellence.

HKDC Awards Yearbook
As a comprehensive documentation of the award results and international reference of excellent designs, the bi-lingual yearbook presents the best innovative designs in Asia with images and information on the winning designs as well as interviews with judges and stories from the people who created them. The copies will be widely distributed locally and overseas via the HKDC network of top level executives and design leaders, and serves as an effective promotional device matching business with design.

Promotional Services & Materials

• DFA Award online exhibition
  The winning designs will be showcased on the DFA Award website for an indefinite period. With more than one million page impressions per year, the DFA Award website serves as another platform for public presentation of winning designs.
  
  
• Exhibitions & tours
  All winning designs will first be exhibited in the Inno Design Tech Expo (IDT Expo) of the BODW followed by the InnoCentre traveling exhibition and other renowned design education institutions.
  
  
• Memento to mark your success
  The design owners, design clients, or brand owners of the winning designs will receive elite trophies symbolic of their outstanding level of excellence. The designer / deisng consultancy of the winning designs will also be acknowledged.
  
  
• Press Publicity
  Extensive advertising campaigns take place before, during, and after the competition, resulting significant coverage from local and international media, including our international media partner, BusinessWeek.